Digital Brand Strategy

Berghs Professional

This course gives you practical models and successful brand strategy examples combined with digital marketing tools. Whether you are working with an established brand or you are trying to build one, you will learn how to create a platform that makes your brand and its products fit for the conversation on digital media.

Summary

Apply Now Last application date is 24 aug 2018

Date: 27 sep 2018 – 13 dec 2018

Last Application Date: 24 Aug 2018

Course Dates: Online course start 2018-09-27 Online course end 2018-12-13

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Course Content

Companies have multiple products, services, and strategies, from business level to sales and communication. A clear brand strategy is a unifying element that brings all this together and makes it accessible and meaningful to consumers where they are, on digital media.

During the first part of the course, you learn about brand strategy through practical models and examples. You select a case that you wish to work on for the entire course and apply your new-learned skills to it: you can choose to work on your company’s brand or just any other brand that presents interesting challenges.

The second part of the course focuses on making that brand strategy alive using the full potential of digital media, as opposed to using them as a mere complement to your communication. We look deep into target analysis and segmentation within digital media. We explore the opportunities that different channels offer for interacting with your target. We learn what content works on what channel and how your brand can spark and grow a conversation.

At the end of the course, participants present their strategy for their brand of choice and how that is carried out on digital media.

Who is this course for

This course is designed for young professionals working with marketing and communication. You have 1 to 5 years of experience, perhaps you already work with social media and make strategic decisions for your brand communication. You look for models and structure to grow your brand meaningfully and effectively on digital media.

27 sep 2018 – 13 dec 2018

Last application date is 24 aug 2018

Course Dates: Online course start 2018-09-27 Online course end 2018-12-13
Apply Now Last application date is 24 aug 2018

Keep me posted


Send me more information about:

Integrity Policy

Key Learnings

  • Brand strategy models fit for the digital era
  • Consumer behavior on digital media
  • Segmentation and targeting on digital media
  • Digital content strategy
  • Channels and measurements
  • Building meaningful relations

FAQ

You’ll find answers to the most frequently asked questions here

For any further question, please contact our international coordinator Madeleine Eriksson

  • Brand strategy models fit for the digital era
  • Consumer behavior on digital media
  • Segmentation and targeting on digital media
  • Digital content strategy
  • Channels and measurements
  • Building meaningful relations

You’ll find answers to the most frequently asked questions here

For any further question, please contact our international coordinator Madeleine Eriksson

Fee incl. VAT
31 250 SEK

Fee excl. VAT
25 000 SEK

What is the course fee?

Fee incl. VAT

31 250 SEK

Fee excl. VAT

25 000 SEK

Datum

24 aug
Last Application Date

27 sep
Course Start