Digital Content Management

Berghs Professional

This course is designed for future content managers and offers a foundation in digital content strategy and a practical toolbox for text, photo, and video production for digital media. You apply knowledge to practical cases and learn how to measure and improve your content value and performance.

Summary

Register Last application date is 31 jan 2019

Date: 21 feb 2019 – 3 may 2019

Last Application Date: 31 Jan 2019

Course Content

Content marketing is about crafting inspiring and valuable content to engage and grow a relationship with your brand’s audience. This course offers you an introduction to content marketing and practical tools to craft and manage content across media, with a strong focus on digital channels.  You learn what content works on what channel, you learn about storytelling from a brand perspective. Finally, you design a strategy to tell that story.

The course offers three tools for practical content production: writing, photography, video editing. You apply knowledge to a case and learn how to manage, produce, and measure engaging content across formats and channels. You also meet guest speakers from the industry and develop your network.

Week 1: Introduction to the subject, current trends, and digital channels overview.
Week 2: Storytelling. How to tell engaging stories and connect people to your brand.
Week 3: Test and iterate – A growth marketing approach to digital content.
Week 4: Content Marketing and user journey. Project Brief.
Week 5: Community and relationships. How to grow a digital audience and a community.
Week 6: Measurements, KPIs, and analytics. Tools and strategies to set goals and achieve them.
Week 7: Content plans and activity calendar.
Week 8: Photo. Producing images that tell a story to increase brand awareness and build relationships.
Week 9: Video. Learn how to easily produce and integrate video into your digital marketing mix.
Week 10: Text. Writing for digital media, UX copy, and SEO
Week 11: Tools and routines. Ways of working for digital content managers.
Week 12: Final Presentation and feedback.

 

Who is this course for

You have 1 to 5 years of professional experience in marketing communication, as a social media manager, writer, photographer, producer, or similar. You are using different social media for personal and professional purposes and you understand their structure and the opportunity they offer. You have strong writing skills. We require no video editing skills but a high interest in working with visual content.

Learn more


Send me more information about:

Integrity Policy

21 feb 2019 – 3 maj 2019

Last application date is 31 jan 2019

Register Last application date is 31 jan 2019

Key Learnings

  • Content marketing  – key principles
  • Content and channel strategy
  • Storytelling
  • Content production and management
  • Toolkit: photo editing
  • Toolkit: video editing
  • Toolkit: writing for digital media
  • Measurements and analytics
  • Project work and feedback

Course Director

Lydia berghsLydia Kellam has worked in Stockholm and New York with brands such as NBC Universal, Swedish Television, Warner Music and WWF, and agencies such as Prime and House of Radon. Her professional experience covers social media marketing, strategy, community management, content production and performance analysis.

 

How to enrol

By clicking on ”Register” on this page you take your first step towards enrolling in the course. There are no financial obligations at this stage. Later in the process, after assessing your level of experience, we will offer you to enrol and ask you to confirm your participation.

FAQ

You’ll find answers to the most frequently asked questions here

For any further question, please contact our international coordinator Madeleine Eriksson

  • Content marketing  – key principles
  • Content and channel strategy
  • Storytelling
  • Content production and management
  • Toolkit: photo editing
  • Toolkit: video editing
  • Toolkit: writing for digital media
  • Measurements and analytics
  • Project work and feedback

Course Director

Lydia berghsLydia Kellam has worked in Stockholm and New York with brands such as NBC Universal, Swedish Television, Warner Music and WWF, and agencies such as Prime and House of Radon. Her professional experience covers social media marketing, strategy, community management, content production and performance analysis.

 

How to enrol

By clicking on ”Register” on this page you take your first step towards enrolling in the course. There are no financial obligations at this stage. Later in the process, after assessing your level of experience, we will offer you to enrol and ask you to confirm your participation.

You’ll find answers to the most frequently asked questions here

For any further question, please contact our international coordinator Madeleine Eriksson

Fee incl. VAT
31 250 SEK

Fee excl. VAT
25 000 SEK

Local VAT may apply, read more . The currency converter offers an estimate. Final amounts may differ.

Course fee

Fee incl. VAT

31 250 SEK

Fee excl. VAT

25 000 SEK

Local VAT may apply, read more . The currency converter offers an estimate. Final amounts may differ.