Digital Content Management

Berghs Professional

This course is designed for future content managers and offers a foundation in digital content strategy and a practical toolbox for text, photo, and video production for digital media. You apply knowledge to practical cases and learn how to measure and improve your content value and performance.

Summary

Apply Now Last application date is 24 aug 2018

Date: 27 sep 2018 – 13 dec 2018

Last Application Date: 24 Aug 2018

Course Dates: Online course start 2018-09-27, Online course end 2018-12-13

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Course Content

Content marketing is about crafting inspiring and valuable content to engage and grow a relationship with your brand’s audience. This course offers you an introduction to content marketing and practical tools to craft and manage content across media, with a strong focus on digital channels.

You learn what content works on what channel, you learn about storytelling, and make decisions about what story your brand wants to tell. Finally, you design a strategy to tell that story.

The course offers three tools for practical content production: writing, photography and photo editing, video editing. You apply knowledge to multiple cases and at the end of the course, you learn how to manage, produce, and measure engaging content across formats and channels.

Who is this course for

You have 1 to 5 years of professional experience in marketing communication, as social media manager, writer, photographer, producer, or similar. You are using different social media for personal and professional purposes and you understand their structure and the opportunity they offer. You have strong writing skills. We require no video editing skills but a high interest in working with visual content.

27 sep 2018 – 13 dec 2018

Last application date is 24 aug 2018

Course Dates: Online course start 2018-09-27, Online course end 2018-12-13
Apply Now Last application date is 24 aug 2018

Keep me posted


Send me more information about:

Integrity Policy

Key Learnings

  • Content marketing  – key principles
  • Content and channel strategy
  • Storytelling in content marketing
  • Editorial work: content ideation, production, and management
  • Toolkit: writing for digital content
  • Toolkit: photography 101
  • Toolkit: video editing
  • Measurements and analytics

FAQ

You’ll find answers to the most frequently asked questions here

For any further question, please contact our international coordinator Madeleine Eriksson

  • Content marketing  – key principles
  • Content and channel strategy
  • Storytelling in content marketing
  • Editorial work: content ideation, production, and management
  • Toolkit: writing for digital content
  • Toolkit: photography 101
  • Toolkit: video editing
  • Measurements and analytics

You’ll find answers to the most frequently asked questions here

For any further question, please contact our international coordinator Madeleine Eriksson

Fee incl. VAT
31 250 SEK

Fee excl. VAT
25 000 SEK

What is the course fee?

Fee incl. VAT

31 250 SEK

Fee excl. VAT

25 000 SEK

Datum

24 aug
Last Application Date

27 sep
Course Start