New courses: Advanced Advertising & Advanced Design

In 2018, Berghs introduced its first full-time course in English, offering a professional edge to senior international students from a variety of academic backgrounds who wanted to work in the field of communication. Today the school offers two full-time English courses – Advanced Advertising and Advanced Design – both featuring the same cutting-edge tools and know-how but with a whole new depth.

Berghs Advanced covered a range of subjects, including ideation, prototyping, UX, and pitch techniques. With a broad scope by design, the course was well-received by participants from all over the world – not only Europe, but also Canada, Australia, and South Korea.

Two years after launching Berghs Advanced, the school has now replaced the single offering with two new full-time courses in English – Advanced Advertising and Advanced Design – updated versions of the original. Offering the same cutting-edge tools, know-how, and in-depth insights, these courses have the added benefit of digging even deeper into specific topics. The core course elements remain the same as those taught in the original Advanced course: working with integrated disciplines, practical projects, real briefs, and problem-solving. So what is new about these two? This time around there is a specific focus on Advertising and Design, in addition to a revised course structure with almost 15 briefs and a new focus on portfolio work, adding a profound new depth.

Advanced Advertising

The course offers elective tracks in Art Direction, Copywriting, and Account Planning. Deeply immersing students into the modern advertising world at both a high level and pace, the course asks students to apply their newfound knowledge to a large number of briefs – both fictive and real. Better still, students not only develop their skills but create a portfolio while learning, something they can take directly into their new career upon graduation. An advanced course for international students, this program is designed for those with an academic background in advertising and/or design, good writing and/or design skills, and experience working in groups on short deadlines.

Advanced Design

In this course, students choose to specialize in either Communication Design or Motion Design. Presented with a vast range of projects, students test their design skills, develop portfolio pieces, and learn how to collaborate across disciplines. Designed for postgraduate students with sufficient design skills, this course offers a deep immersion into design at a high level and pace.