
Schedule / 31 May 2022
Schedule / 1 Jun 2022
- 12.00Urban Design & Planning (SWE)
- 17.00Endineering: How to Design the End (ENG)
- 17.30Artist: KONE MARA
- 18.00Why We Need Inner Space (SWE)
- 18.45The Future of Social Media is All Talk (ENG)
- 19.15Spoken Word Performance (ENG)
- 19.30Klubb Kvadrat (SWE)
- 20.15Berghs Awards (ENG)
- 21.00Artist: KLARA KELLER
- 22.00Afterparty

Animech
Animech helps consumers make smarter decisions while e-shopping.
CHALLENGE
Animech offers an opportunity for online consumers to really experience the product before actually making the purchase. In other words, helping consumers make smarter decisions while also offering them a better shopping experience, and at the same time helping fight overconsumption. The task received from Animech was to create a new visual identity and rebuild their brand, focusing on adding a more emotional and human-centered expression.
SOLUTION
In today’s society, we love buying new things, so much in fact it's become a global problem. Worsening our personal economy and our planet, by filling our bodies with instant satisfaction which also often leads to many of our purchases not being well thought out. Besides this, with a shortening attention span, the infinitely huge internet makes it hard to keep users engaged on companies' websites.
We want the Animech’s end users to take a step back and enjoy the shopping experience and not only focus on the call to action. To play around and try different options, which will hopefully enable the consumer to have a better shopping experience and make smarter decisions. This is the main purpose of our solution for Animech - Immersive Sales.
RESULT
The solution contains a new brand platform, more specifically a communication- and growth strategy, an updated graphic profile and UX & UI mockups of the website.
As for Animech themselves, the new identity offers a common ground within the company that resonates with the people working there. Their passion for innovation, play and creating kickass software.