Art Direction and Digital Storytelling
- —Concept Creation
- —Digital Storytelling
- —Creative Technology
Step into the world of Art Direction & Digital Storytelling and learn how to shape powerful visual communication for today’s platforms, brands, and audiences. This course brings the foundations of art direction into a digital context, combining concept development, branding, imagery, and creative technology to help you stay relevant in a rapidly changing industry.
- Format
- Online
- Location
- Online
- Fee
- 28 500 SEK (excl. VAT)35 625 SEK (incl. VAT)
- Apply by
- Monday 24 November
- Start
- Tuesday 10 March 2026
- End
- Tuesday 28 April 2026
See more info about times and dates
Whether you work in a creative agency, digital studio, tech company, start-up, or as a freelancer, you’ll strengthen both your conceptual thinking and your visual execution. You’ll learn how to turn ideas into visual narratives that connect, persuade, and perform across digital channels.
Over the 8 weeks, you’ll develop your ability to generate strong concepts, build visual worlds, and direct storytelling across formats. You’ll explore branding, photography and imagery, AI-supported creation, and creative technology, always with the eye of an art director.
You’ll work on practical assignments and receive individual feedback throughout the course, leading up to a final presentation and portfolio-ready case.
Week 1 — Creative Kickstart
Great Art Direction starts with context and clarity. You'll explore the role of today’s Art Director in a digital-first world and translate goals, audiences and brand needs into your own creative brief. You’ll set the direction for your course project and gain inspiration from the current landscape of platforms, formats and visual communication.
Week 2 — Concept Creation & Design Thinking
How do you create a strong concept? Learn how to take an idea from simple sketches or sticky notes to a refined, polished solution. Explore ideation methods and master the balance between quality and quantity in your process as you turn insights into visual direction.
Week 3 — Storytelling & Visual Direction
Bring your concept to life through narrative and execution. Learn how to build the story in the idea, and how to pitch or “sell” your concept through storytelling techniques. You’ll translate tone, audience insight and emotion into a visual direction, using moodboards and narrative framing as tools to communicate your idea clearly.
Week 4 — Branding in the Digital Landscape
Learn how to express a brand identity in digital environments. Discover how to connect with audiences through visual tone, style and behavior across touchpoints with limited space and attention. Explore how to adapt concept and story into brand language that works across mobile, social and screen-based formats.
Week 5 — Photography & Brand Imagery
Learn composition, lighting and visual style to create imagery that resonates across digital platforms. Explore how to build distinctive art direction using photography, stock libraries and AI-generated images. Shape a cohesive expression that supports your brand concept and visual storytelling.
Week 6 — AI Art Direction & Creative Tech
Learn how to direct visually with AI and explore the tools reshaping creative workflows. You’ll create your own AI-generated imagery, use moodboard and editing tools, and experiment with automation for visual development. Alongside this, you'll dive into creative technology and digital trends, from creative coding to experimental formats, and translate them into concepts and storytelling.
Week 7 — Personal Feedback Sessions
Get individual coaching and direction as you refine your final assignment. You’ll receive feedback on concept, craft and storytelling, and shape your work into a potential portfolio piece. This is your chance to develop clarity, ambition and execution ahead of the final presentations.
Week 8 — Final Presentation & Portfolio
Pitch your final project and present your work to the group. You’ll exchange feedback, reflect on your process and prepare your work for your portfolio or next career step. The course wraps with practical guidance on positioning yourself as a creative in today’s industry.
You are either self-taught or have some education as an Art Director or Graphic Designer and want to level up your skills and be more ready for a career as an Art Director. Or you are already an experienced professional looking to switch from another discipline/role within communication to Art Direction. This course is for creatives who are looking for a strong digital edge and who want to improve their ideas, their crafts, and their portfolio. This is not a course for beginners and we require some experience with visual communication and a good understanding of the most common design software, such as Adobe Creative Cloud and Figma. If you are not sure about your level, start with our on-demand courses or contact us to see if this is right for you.
Note that you will be asked to provide work samples later.
- Idea & concept generation
- Visual storytelling & narrative framing
- Branding in the digital landscape
- Photography, stock & AI-generated imagery
- Creative Technology & AI in art direction
- Moodboards, concept pitching & presentation
- Feedback, iteration & portfolio development
- Final portfolio case & presentation
- Subject
- Creativity & Design
- Level
- Professional
- Format
- Online
- Language
- English
- Location
- Online
- Fee
- 28 500 SEK (excl. VAT)35 625 SEK (incl. VAT)
- Apply by
- Monday 24 November
- Start
- Tuesday 10 March 2026
- End
- Tuesday 28 April 2026
- Commitment
- 10 hours/ week
- Course Dates
The course starts on Tuesday, March 10th at 19:00 CET via Google Meet. Subsequent lectures will take place weekly on Tuesdays at 19:00 CET via Google Meet.
Do I need any prior knowledge?
This course is for creatives who are looking for a strong digital edge and who want to improve their ideas, their crafts, and their portfolio. We require that you possess some experience with visual communication and a good understanding of the most common design software, such as Adobe Creative Cloud and Figma.
Course fee
Fee excl. VAT
28 500 SEK
Fee incl. VAT
35 625 SEK
Local VAT may apply, read more . The currency converter offers an estimate. Final amounts may differ.
Additional Information
By clicking "REGISTER" on this page, you take your first step towards enrolling in the course. At this point, there are no financial commitments. If your profile and experience align with the course requirements, you will receive an enrollment offer. Only after accepting your place will you be asked to provide invoicing details. Invoices are issued once the minimum number of participants have been enrolled and the course is confirmed to run.
FAQ
You'll find answers to the most frequently asked questions here.
Course Director
Linnea Gidlöf
Linnea Gidlöf is a digital art director and designer who’s worked across agencies, studios and in-house teams in Stockholm, San Francisco and Amsterdam. She’s obsessed with the sweet spot between creativity and technology, which led her to lead digital art direction for the UX team at one of the world’s leading global wellness brands. She’s now based in Stockholm, freelancing while heading brand at Studio Constance, a new Scandinavian luxury fashion label. Her work is all about elevating good products and promising ideas into desirable worlds people want to step into. In this course, she teaches you how to think like an art director and tell stories like a brand.
Testimonials
“The briefs were fun and relatable and being surrounded by such a creative group of people from different backgrounds was inspiring.”
“I learnt how to work through more challenging parts of the process in a way that inspires me. This mindset, combined with practical skills in Figma and AI tools, became highly valuable assets.”
“This course was tremendously helpful. From structuring better pitches to experimenting with motion and UX thinking, it helped me update my creative toolbox and toss out a few rusty tools.”
Questions about the course?
Contact us if you have any questions!
