Everyone is doing content marketing, but the pieces that really work are those we feel are spot-on for the brand they are representing. Why is that? The answer is: authenticity
Only when we feel the content a brand is putting out really nails what they stand for, we find it believable and are likely to engage with it.
In this webinar we will dive into what authenticity means in regards to content marketing – and how to ensure you create authentic messages for your brand.
Nicole Michaelis is a copywriter and content strategist. She specialises in tech, her work is both creative and data-driven. Originally from New York and Berlin, she now runs her own independent studio in Stockholm and directs Berghs’ 12-week online course in Content Marketing.
This is an inspiring session for anyone who is interested in knowing more about the subject. If you are interested in taking the course, this is a great opportunity to meet the teacher.
Take a look at the course outline here: Content Marketing
The event is for registered participants only. It is free of charge, all you need is a computer or phone and a good internet connection. Attendees have the opportunity to ask questions and interact with the speaker.
Sign up here, you will receive instructions on how to connect before the event.
Berghs School of Communication,
Future Lions School of the year 2009, 2010, 2014, 2015, 2016, 2017 & 2018.