Sista ansökningsdag är 29 september 2016

Integrated Communication

14 okt - 13 dec 2016

Sista ansökningsdag är 29 september 2016
Språk:
Svenska
Kursdatum:
Friday 14/10 9.00-12.00 Webinar 1 16.00 Unit 1 text published, Assignment 1 published Friday 21/10 17.00 Student Assignment 1 uploaded 24.00 Unit 2 text published Assignment 2 published Tuesday 25/10 24.00 Student Assignment 1 feedback published Friday 28/10 17.00 Student Assignment 2 uploaded , 24.00 Unit 3 text published Assignment 3 published Tuesday 1/11 24.00 Student Assignment 2 feedback published Friday 4/11 17.00 Student Assignment 3 uploaded, 24.00 Unit 4 text published Assignment 4 published Tuesday 8/11 24.00 Student Assignment 3 feedback published Friday 11/11 17.00 Student Assignment 4 uploaded, 24.00 Unit 5 text published Assignment 5 published Tuesday 15/11 24.00 Student Assignment 4 feedback published Friday 18/11 17.00 Student Assignment 5 uploaded, 24.00, Unit 6 text published Assignment 6 published Tuesday 22/11 24.00 Student Assignment 5 feedback published Friday 25/11 17.00 Student Assignment 6 uploaded, 24.00 Unit 7 text published Assignment 7 published Tuesday 29/11 24.00 Student Assignment 6 feedback published Friday 2/12 17.00 Student Assignment 7 uploaded, 24.00 Unit 8 text published Assignment 8 published Tuesday 6/12 9.00-12.00 Webinar 2 incl feedback on Assignment 7 Friday 9/12 17.00 Student Assignment 8 uploaded Tuesday 13/12 24.00 Student Assignment 8 feedback published S.A: 29/
Ansök nu

*Ansökan blir bindande först när du blivit antagen och tackat ja.

Course content

  • A thorough understanding of the different aspects of integrated communication, when it should be used, and when to avoid it
  • Knowledge how integrated communication is related to the brand
  • A practical structure for working in an integrated manner in daily projects
  • Detailed knowledge about integrating the different channels, with special emphases on digital channels
  • Guidance in choosing you channels
  • A structured scheme to create, integrate and disseminate messages
  • Ability to choose the most suitable model for integration
  • Arguments for convincing the organization about the necessity of working in an integrated manner
  • Numerous tools for making integrated communication work in large complex international organizations
  • Share best practice and experiences of implementing integrated communication within the organization

Facts

  • 8 chapters with customized content for SKF
  • 8 assignments
  • 8 detailed feedbacks from course tutor
  • Course literature
  • Self-study about 10 hours per week
  • Three online (filmed) workshops, approximately 3 h per occasion.
  • Students must complete 90% of all required assignments to pass and get course certificate.

Ulf Lesley, strategic director

Ulf Lesley, strategic director and co-founder of the B2B communication and event agency Unify. Ulf has a background as head of global market communication and branding for Ericsson’s mobile systems.

14 okt - 13 dec 2016

Sista ansökningsdag är 29 september 2016
Språk:
Svenska
Kursdatum:
Friday 14/10 9.00-12.00 Webinar 1 16.00 Unit 1 text published, Assignment 1 published Friday 21/10 17.00 Student Assignment 1 uploaded 24.00 Unit 2 text published Assignment 2 published Tuesday 25/10 24.00 Student Assignment 1 feedback published Friday 28/10 17.00 Student Assignment 2 uploaded , 24.00 Unit 3 text published Assignment 3 published Tuesday 1/11 24.00 Student Assignment 2 feedback published Friday 4/11 17.00 Student Assignment 3 uploaded, 24.00 Unit 4 text published Assignment 4 published Tuesday 8/11 24.00 Student Assignment 3 feedback published Friday 11/11 17.00 Student Assignment 4 uploaded, 24.00 Unit 5 text published Assignment 5 published Tuesday 15/11 24.00 Student Assignment 4 feedback published Friday 18/11 17.00 Student Assignment 5 uploaded, 24.00, Unit 6 text published Assignment 6 published Tuesday 22/11 24.00 Student Assignment 5 feedback published Friday 25/11 17.00 Student Assignment 6 uploaded, 24.00 Unit 7 text published Assignment 7 published Tuesday 29/11 24.00 Student Assignment 6 feedback published Friday 2/12 17.00 Student Assignment 7 uploaded, 24.00 Unit 8 text published Assignment 8 published Tuesday 6/12 9.00-12.00 Webinar 2 incl feedback on Assignment 7 Friday 9/12 17.00 Student Assignment 8 uploaded Tuesday 13/12 24.00 Student Assignment 8 feedback published S.A: 29/
Ansök nu

*Ansökan blir bindande först när du blivit antagen och tackat ja.

Application

Your application should hold a short description of yourself where you motivate why you are applying to this particular course, as well as a breakdown of your previous education and work experience.

For more information contact Cecilia Sjödin, Project Director, +46 8-587 550 44, c.sjodin@berghs.se.

Course dates

Fall 2016:

  • Online start: October 14
  • Online closing: December 13
  • Last day of application: September 29

Course fee

  • Course fee excluding VAT: 18.500 SEK.
  • Course fee including VAT: 23.125 SEK.