Copywriting in English

Course Content

Is the writing you do at work as good as you want it to be? Would it be valuable if your texts were evaluated and subedited by a professional native English communicator?

Copywriting in English at SKF will help you make the texts you write at work hit the target, persuade and be credible and effective. You can use the course assignments as part of your job: If you have a web article to complete, for example, you can submit it for evaluation and get feedback and useful subediting tips.

Copywriting in English is for all SKF employees, English speaking or not. We can all improve our writing, and learning how will make SKF stronger.

  • English in the global marketplace: Facts, figures, opportunities, challenges.
  • Commercial writing essentials: Do’s and Don’ts.
  • Business-to-business texts: Unique characteristics.
  • Internal communications: News, technical, success stories.
  • Editing web sites: Creating a newsflow, work procedures, generating effective content.
  • Writing for the web.
  • Concepts: Thinking conceptually, using images and headlines in brand concepts.
  • PR, writing effective press releases.

Each week student reads chapter, completes written assignment practicing chapter’s content, receives feedback from tutor.

Listen to course director Mark Du Bois talk about the course.

Course Director

Mark Du Bois is a freelance copywriter, translator and corporate trainer who specializes in B2B communication. Mark has worked as a writer and editor on numerous internet and intranet channels. His long-term clients have included Gambro, Ericsson and Sanofi-Aventis.

Facts

  • 8 chapters with customized content for SKF.
  • 8 assignments.
  • 8 feedbacks from tutor.
  • Two online (filmed) workshops, approximately 3 h per occasion.
  • 8 hours of self study/week.
  • Students must complete 7 of the 8 assignments to pass and get course certificate.

Application

Course fee: SEK 18.500 + VAT

Students are expected to have good English writing and reading skills and excellent study habits.

For more information and to apply contact Cecilia Sjödin, Project Director, +46 8-587 550 44, c.sjodin@berghs.se.

Course dates

Fall 2016:

  • Online start: October 10
  • Online closing: December 1
  • Last day of application: September 29

Course fee

Course fee excluding VAT: SEK 18.500. Course fee including VAT: SEK 23.125.