Integrated Communication
Course content
- A thorough understanding of the different aspects of integrated communication, when it should be used, and when to avoid it
- Knowledge how integrated communication is related to the brand
- A practical structure for working in an integrated manner in daily projects
- Detailed knowledge about integrating the different channels, with special emphases on digital channels
- Guidance in choosing you channels
- A structured scheme to create, integrate and disseminate messages
- Ability to choose the most suitable model for integration
- Arguments for convincing the organization about the necessity of working in an integrated manner
- Numerous tools for making integrated communication work in large complex international organizations
- Share best practice and experiences of implementing integrated communication within the organization
Facts
- 8 chapters with customized content for SKF
- 8 assignments
- 8 detailed feedbacks from course tutor
- Course literature
- Self-study about 10 hours per week
- Three online (filmed) workshops, approximately 3 h per occasion.
- Students must complete 90% of all required assignments to pass and get course certificate.
Listen to course director Ulf Lesley talk about the course
Course director
Ulf Lesley, strategic director and co-founder of the B2B communication and event agency Unify. Ulf has a background as head of global market communication and branding for Ericsson’s mobile systems.
Application
Your application should hold a short description of yourself where you motivate why you are applying to this particular course, as well as a breakdown of your previous education and work experience. Students are expected to have good English writing and reading skills and excellent study habits.
Course fee: 18.500 SEK + VAT.
For more information and to apply contact Cecilia Sjödin, Project Director, +46 8-587 550 44, c.sjodin@berghs.se.
Course dates
Fall 2016:
- Online start: TBA
- Online closing: TBA
- Last day of application: TBA
Course fee
Course fee excluding VAT: 18.500 SEK. Course fee including VAT: 23.125 SEK.