Integrated Communication

Course content

• A thorough understanding of the different aspects of integrated communication, when it should be used, and when to avoid it
• Knowledge how integrated communication is related to the brand
• A practical structure for working in an integrated manner in daily projects
• Detailed knowledge about integrating the different channels, with special emphases on digital channels
• Guidance in choosing you channels
• A structured scheme to create, integrate and disseminate messages
• Ability to choose the most suitable model for integration
• Arguments for convincing the organization about the necessity of working in an integrated manner
• Numerous tools for making integrated communication work in large complex international organizations
• Share best practice and experiences of implementing integrated communication within the organization

Facts

• 8 chapters with customized content for SKF
• 8 assignments
• 8 detailed feedbacks from course tutor
• Course literature
• Self-study about 10 hours per week
• Three online (filmed) workshops, approximately 3 h per occasion.
• Students must complete 90% of all required assignments to pass and get course certificate.

Listen to course director Ulf Lesley talk about the course

Course director

Ulf Lesley, strategic director and co-founder of the B2B communication and event agency Unify. Ulf has a background as head of global market communication and branding for Ericsson’s mobile systems.

Application

Your application should hold a short description of yourself where you motivate why you are applying to this particular course, as well as a breakdown of your previous education and work experience. Students are expected to have good English writing and reading skills and excellent study habits.

Course fee: 18.500 SEK + VAT.

For more information and to apply contact Cecilia Sjödin, Project Director, +46 8-587 550 44, c.sjodin@berghs.se.

Course dates

Fall 2016:

• Online start: TBA
• Online closing: TBA
• Last day of application: TBA

Course fee

Course fee excluding VAT: 18.500 SEK. Course fee including VAT: 23.125 SEK.