Integrated Communication

Course content

  • A thorough understanding of the different aspects of integrated communication, when it should be used, and when to avoid it
  • Knowledge how integrated communication is related to the brand
  • A practical structure for working in an integrated manner in daily projects
  • Detailed knowledge about integrating the different channels, with special emphases on digital channels
  • Guidance in choosing you channels
  • A structured scheme to create, integrate and disseminate messages
  • Ability to choose the most suitable model for integration
  • Arguments for convincing the organization about the necessity of working in an integrated manner
  • Numerous tools for making integrated communication work in large complex international organizations
  • Share best practice and experiences of implementing integrated communication within the organization

Facts

  • 8 chapters with customized content for SKF
  • 8 assignments
  • 8 detailed feedbacks from course tutor
  • Course literature
  • Self-study about 10 hours per week
  • Three online (filmed) workshops, approximately 3 h per occasion.
  • Students must complete 90% of all required assignments to pass and get course certificate.

Listen to course director Ulf Lesley talk about the course

Course director

Ulf Lesley, strategic director and co-founder of the B2B communication and event agency Unify. Ulf has a background as head of global market communication and branding for Ericsson’s mobile systems.

Application

Your application should hold a short description of yourself where you motivate why you are applying to this particular course, as well as a breakdown of your previous education and work experience. Students are expected to have good English writing and reading skills and excellent study habits.

Course fee: 18.500 SEK + VAT.

For more information and to apply contact Cecilia Sjödin, Project Director, +46 8-587 550 44, c.sjodin@berghs.se.

Course dates

Fall 2016:

  • Online start: TBA
  • Online closing: TBA
  • Last day of application: TBA

Course fee

Course fee excluding VAT: 18.500 SEK. Course fee including VAT: 23.125 SEK.