Interactive Communication

This course gives you an understanding of how digital challenges our way of doing business, building brands and communicating. Insights on how digital can be used to meet new market challenges and turn them into benefits for the modern marketer.

Course content

• Understand how to create a digital strategy for the online presence of a brand
• Know the tactics of interactive media such as Twitter, Facebook etc
• Learn about the basic concepts and means of expression when acting on the webb
• Communication in a relation driven economy
• How digital solutions supports the overall communication
• New vs. traditional media, bought vs. deserved media
• Digital audiences – how to spot them
• The digital logics behind social media
• Goals and measurers for online activity
• Platforms, services and technology
• Writing for the webb