Camilla Wallander at the helm as Berghs’ new CEO
Berghs School of Communication
Augusti 16, 2011
Camilla Wallander has served as Chief Marketing Officer at Nordiska Kompaniet since 2005, and has during the last few years also headed the real estate company Hufvudstaden, including its Biblioteksstan project. Before that she was Marketing Director for SAS Sweden where she developed Scandinavian communication. Camilla has a long relationship with Berghs both as a student and a lecturer, and also from having sent many co-workers to various Berghs programs and from having served on the Advisory Board for the school’s Stategic Communication & PR program.
”Camilla Wallander has precisely the right qualifications to continue to develop Berghs as the world’s best school of creative marketing,” says Lars Eric Onarheim, Chairman of the Board for Berghs School of Communication. ”She is passionate about communication, and has a thorough working knowledge both from the corporate perspective and through her contacts with many leading agencies and creatives. Camilla is also a very inspiring and forward-looking leader.”
”As someone who loves communication, Berghs is the ideal place to work,” says Camilla Wallander, who is about to assume the helm as CEO at Berghs School of Communication. ”Berghs is the benchmark for educational programs in creative marketing communications and an important partner for all companies in the industry. I am particularly attracted by Berghs’ emphasis on quality, its focus on integrated communication and its ambition to always break new ground.”
During the past few years Berghs has emerged as a strong international brand as well as in Sweden. The school was named the world’s best communication school by Cannes Lions in 2009 and 2010, won the Titanium Egg at the Swedish Golden Egg communication industry awards in 2011, and is attracting a growing number of international students. Berghs will continue to develop its unique educational profile and devote even more resources to its international effort.
Says Camilla Wallander: ”I am impressed by Berghs’ specific aim to attract more international students, and by how the school is always close to the reality of the professional world and thus serves as an excellent springboard for students determined to land the best jobs in both Sweden and abroad.”
Berghs’ current CEO, Pär Lager, announced last May that he will step down during October to assume the position as a member of Berghs’ governing board. Berghs’ previous Head of School Sofia Strömberg will work with strategic development at the school until the end of the year when she will leave the company and move to her home town Örebro.