Hi Daniel, what was it that made you interested in Berghs in the first place?
I have always been looking for opportunities to challenge my thinking, to further open my mind, to be part of new cultures, and to interact with talented people. After finishing high school in the United States and studying Advertising in Argentina, I’ve kept looking for possibilities such this one. The things that lead me to his particular course at Berghs are: curiosity, the aim to become a global player, and the need to get outside of my comfort zone. Being recognized by Cannes as the best school of 2015 definitely made it easier to choose Berghs over other great schools around the world.
Did the online course The Future of Marketing meet your expectations?
The course didn’t only meet my expectations, it surprised me with its simplicity and the clarity of the tools shared. It was really easy to feel present, interact with the professor and peers, and also to get the most out of live classes. The analysis of global cases was up to date and broad enough to include a case from my country, Ecuador. A good takeaway is the relevance of collaboration in the future of marketing, and it is easy to see that collaboration reaches it’s highest point when the spectra of differences is broader. Differences in talent, knowledge, culture and experience.
What’s next for you after finishing your online studies at Berghs?
After five really fast and positive years in some of Ecuador’s best advertising agencies, I’m taking a few months to update my thinking and to look for an opportunity in a bigger and more resourceful market. In this experience I learned that Latin-American and European mindsets are not only different, but complementary, and I would definitely like to take advantage of this. I’m open to conversations that could lead to work in agencies, start ups, or promoting innovation from within the company.
Please let me clarify that my picture is in reference to Amir Kassaei’s talk at Cannes, if you haven’t seen it, you should:
Interested in the course Daniel is talking about? Within the course Future of Marketing, aimed at communication professionals who want to gain the latest for their own projects or their clients’ projects, Berghs will provide you with the very latest marketing cases and ideas from the global industry, deconstructed insights and tools you can apply directly to your own work. Next course start is November 2015.