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Don't just do, follow through!

April 27, 2013

It’s easy to say that action speaks louder than words. The hard part is to act in accordance with what you want to say.

In times when companies are being thoroughly scrutinised, total transparency isn’t far away. Act to build credibility is key. In order to succeed with sustainable business and communication, you need to be persistent. A 360-degree campaign is not enough to reach out anymore. You have to do what you do with conviction 24/7, 365 days a year. One action in the right direction is a good start. But only a few go further than that. To go up and beyond, you need to get your act together and walk the line. You have to follow through, to push through. That’s why we decided to go beyond “ACT” and take it to the next level. That’s why this years exhibition will revolve around the concept Don’t just do, follow through!