The brief reads:”We want to increase the number of visitors to our stores and we believe our restaurants can act as a driver for this. Of course we also want to convert potential lunch guests to shopping customers in our stores. We see this is a long term activity and expect effect during the whole campaign period and forward.” Professor in Marketing Oscar Chilabato and Creative Director Tom Monahan are joining their students in Stockholm, who are majoring in Marketing, Advertising och Fashion Retail and Merchandise at Johnson & Wales University. Presentations take place at Berghs on June 9th. We’re looking forward to seeing the results!