The roundtable is part of a project called ‘Creative Futures’ approved under the umbrella of the European Union, EACEA – Education and Culture and Audiovisual Executive Agency, in collaboration with CdeC (equivalent to and Arts Directors Club of Spain) in Spain and BETC Paris.
As part of this project, D&AD will be organizing 6 roundtables in 3 different countries with the purpose of identifing the gap between education and first work experience. As the Spanish educational system is different from the Swedish and Berghs being an industry leader, Berghs is invited to take part of a Roundtable Discussion and a Roundtable Public Presentation on the day after.
Cristina Roman, Comms & Business Development Manager Europe at D&AD, explains:
”D&AD believes in the importance of investing into the next generation of creative thinkers and making the creative industries more accessible and open. Berghs School of Communication is one of the most advanced and prestigious educational organisations in Europe, we’re thrilled for them to join us and contribute their expertise on this round table discussion.”
The session in Madrid was called “Mind The Gap” and was a part of a 18 months educational project called ‘Creative Futures’ which has a public event branded ‘Not a Conference: Your Creative Futures’ in Madrid, London and Paris. In short, it’s an interactive discussion around the challenges the next generation of talent faces, when overcoming the gap between education and industry, and how this can be bridged.
Marie Alani, Berghs Bachelor Program Director, attended the roundtable in Madrid on December 12-13.
“What made us accept this invitation was a wish to contributing to the discussions in Madrid by sharing how Berghs work with action based learning. We work closely with industry professionals and our students gain a close link to the industry already during their studies. We can see that over 90% of our students get work within their chosen field within the communication and advertising industries within a few months of graduating. It was an interesting experience to share experiences and insights with other roundtable participants from Spain.”