Case study: DeLaval

DeLavals uppmaning till studenterna var att genom digital storytelling göra DeLaval till "top of mind" hos mjölkproducenter.

Studenternas lösning: Happy cows produce more milk and Happy Milk is the batch of proof.
By giving the profit back to the farmers DeLaval helps them fullfill their dreams. Circle of happy.

Studentgrupp:

Carl Johan Hallerström, Project Manager
Hanna von Oelreich, PR Strategist
Yasmine Makki, PR Strategist
Ludwig Hallstensson, Art Director
Ebba Körlof Sundberg, Copywriter
Michael von Holst, Digital Creative
Alexandra Jaccopucci, Planner