Case study: RFSU

Briefen löd: öka medvetenheten om RFSU:s insamlingsverksamhet. Studenternas insikt: RFSU ska bli mer närvarande i relationen mellan barn och deras föräldrar. Detta genom en lösning de kallar #samtalet.

”We saw the opportunity for RFSU to be present in the relationship between parents and children, so we created the concept “samtalet”, “The Talk”. The concept wants to show the importance of an open dialog with young people about sex. “Samtalet” encourages to talk about sex, rather than fearing “the talk”.”

Läs mer om studenternas lösning här.

Studentgrupp:

Marcus Lundvall – Art Director
Ida Carstens – Copywriter
Tilda Hedengren – Graphic Designer
Hedda Broman – PR
Johanna Lindblom – Project Manager
Andreas Hellberg – Project Manager
Max Hansen – Strategist
Jessica Stensell – Digital strategist