Dagens Nyheter is a newspaper founded back in 1864, providing Sweden with quality journalism everyday.
How can we strengthen the digital product of Dagens Nyheter in order to gain more loyal, digital subscribers?
We want to include a younger target group who wants to read the news but don’t have the time. So we created DN TO GO – a tool for portable news – where subscribers can read, watch or listen to Dagens Nyheter anywhere, anytime. By creating a smooth news consumption, more people can stay well informed and Dagens Nyheter can prove that they are not just a newspaper – but a builder of society.
Lina Ingemyr – Strategist
Sara Sujka – Producer
Caroline Sabri – PR
Amanda Cruzeiro – PR
Johannes Renman – Digital Strategist
Marcus Ibañez– Designer
Ida Colliander – Copywriter