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Here are the finalists from Berghs in Young Ones 2017!

oneshow17

The announcement of the finalists in the prestigious competition One Show was a joyous moment on Sveavägen in Stockholm. Six of the finalists in the student competition Young Ones are students from Berghs. We asked them for a peek at the entries that took them all the way to New York.

Skrivet av Berghs School of Communication
Juli 3, 2017

Out of 35 finalists in the Young Ones competition, no fewer than six entries came from student groups at Berghs in Stockholm. That’s more than from any other school outside of the US, and an acknowledgment of the students’ hard work. We asked the groups to tell us about their solutions, and give us a sneak peek of the entries.

Mobile: Tinder – Swipe Your Type

Student group: Johan Peiris, John Lundquist Coey, Louise Hansson, Hannah Resare Monsén, Rasmus Johansson och Elin Edihl Tomth.

“Tinder Swipe Your Type is a collaboration between the dating app Tinder and the bloodmobile, aiming to raise awareness around the fact that there’s a shortage of blood in the world. Tinder are experts at matching people and the bloodmobile needs help to attract more young blood donors. Swipe Your Type is a chatbot, based on artificial intelligence and with Tinder’s matching technology it will charm its users to donate blood. It feels like we succeeded in finding an obvious, but at the same time unexpected solution, where we combined a casual mood with emotional content.”

swipeyoutype


Digital / Online: Gaming for Good

Student group: Jennifer Bergsman, Teodor Hässler, Sophia Wattjersson, Arvid Nilsson och Andreas Hellberg.

“Our entry is a call to increase the pace in research concerning diseases like cancer or Alzheimer’s, and show how you can take advantage of a large community like gamers to make a big impact. The idea is both viable and scalable. More people are playing games and by taking advantage of an existing community, we make a real difference. Even if as few as 1% of the target group would engage in the initiative, it would make a big difference”

gamingforgood


Digital / Online: Page Found

Student group: Petter Swanberg, Simon Lublin och Amanda Rönn.

“When the Trump administration removed all information about both LGBT rights and climate change, we started digging into the subject internet censorship and noticed that it’s far more widespread than we thought. We chose The New York Times as a stakeholder and found technology that they would be able to use to publish censored information without risk.”

pagefound

Film: Geosigning

Student group: Eveliina Koskela, Filippa Keerberg, Gabriella Backman och Emelie Svensson

“We started with a problem where we really thought we could make a difference, and then created a simple solution for the problem. We realized that there were no tools combining the digital and the physical dimensions for political change. Our solution, Geosigning, connects people demonstrating on the streets with digital petitions. Through a collaboration between Google Maps and the largest platform for online petitions, Change.org, demonstrators are invited to sign a digital petition to create change, or to make their voices heard even after the demonstration.”

geosigning


Any Medium: The Boardroom Collection

Student group: Clara Uddman, Sofia Nordström, Anna Salonen och Ida Jonsson.

“We decided early on to work with equality. It’s an issue that lies close to our hearts. We are also convinced that it permeated our solution and made an impact on the result. In our solution, IKEA launches “The Boardroom Collection” in collaboration with AllBright. It’s a new collection of office chairs named after prominent Swedish women, to remind the world that there are many competent women out there.”

boardroomcollection

Any Medium: The Red-Carded Rights

Student group: Simon Lublin, Martin Noreby och Petter Swanberg.

“Our entry is about the FIFA World Cup in Qatar 2022, and the situation of the workers who are working on the construction of the luxurious stadiums for the championships. They are essentially slaves and more than 7,000 are expected to die before the World Cup starts. In our case, the Italian company Panini teams up with Amnesty International to create a sticker album ahead of each football championship. They are already creating a collector’s album for the World Cup in Qatar, but instead of collecting superstars, they let the football supporters collect the workers and their stories. The goal is to pressure FIFA to change the workers’ situation.”

redcardedrights