EXTENDED Application DEADLINE is AUGUST 22, 2024

Advanced Digital Marketing

This immersive 15-week program will supercharge your digital marketing portfolio by equipping you with the skills and experience to elevate your career, including advanced generative AI techniques. Whether you're looking to step up in your current role or embark on a bold new direction, our focus on ideas, insights, analytics, and integration of generative AI in communication will get you there.

Program Overview

Berghs Advanced: Digital Marketing blends classes, coaching sessions, individual and group work, and more than fifteen briefs to furnish your portfolio, integrating generative AI throughout the process. This program is perfect for international students with previous studies or experience in communications, advertising, or marketing – who want to work professionally in English as a digital marketer.

Your core focus will be on digital marketing. From the importance of clarity and focus, to being exposed to a range of digital marketing tools and understanding the importance of measurement and analytics to inform new marketing activity. And from understand consumer behaviour across digital platforms, to looking for trends and patterns that can form strategic and creative springboards, with a particular emphasis on leveraging generative AI.

But we do it the Berghs way. We focus on Action-Based Learning, which means you learn by doing. You learn by applying great ideas to all kinds of projects. It also means the program offers deep collaboration by bringing people from all over the world with a passion and curiosity for communication to work together across multiple disciplines within communication. It's the best way to prepare your professional skills and design a portfolio that will take you places.

Who is Berghs Advanced: Digital Marketing for?

Are you a driven, creative professional ready to take your career to new heights? This program is for ambitious, innovative individuals ready to take their careers in digital marketing to the next level. Ideal for recent graduates in communication and marketing fields or professionals seeking a dynamic career shift, Berghs Advanced is designed for those who crave a challenge and are passionate about making a real impact. Leveraging the unparalleled reputation of Europe's most awarded communication school, this program is rooted in a culture of creative excellence. Join a community of like-minded innovators and transform your potential into a powerful force for positive change and bold new ideas.

Show contentDeep Domain Expertise (Module 2)

The middle of Berghs Advanced: Digital Marketing is an intensive six weeks designed to refine your digital marketing skills as your core professional focus. Your portfolio must reflect considerable professional abilities, and this is where you get to deep dive into your domain.

So, you'll dive into the crafts of digital marketing – from marketing principles in the digital world to setting up ongoing campaigns to measure and improve their performance. You'll also find ways of working with generative AI that enhance all parts of your marketing process. This module is heavier on individual assignments, giving you many opportunities to talk to professional designers and ask any questions about the industry.

Show contentCommon Core Modules

Collaboration is key. Our program immerses you in an environment where you work alongside strategists, art directors, copywriters, public relations, and designers, enhancing your ability to approach creative problems from diverse perspectives.

Intro Week

Gain essential self-leadership and teamwork skills, explore communication trends, and start working on your first projects immediately.

Module 1: Problem, Insight, Solution

In this capstone project, participants will collaborate with mission-driven companies tackling social and environmental issues. The focus is on creating a significant impact through innovative strategic and creative solutions emphasising sustainability, education, human rights, and economic development. Outcomes are tracked and measured, highlighting social/environmental impact and financial performance. This module challenges students to innovate within real-world constraints, producing comprehensive and impactful creative solutions. The resulting portfolio piece will showcase their ability to drive meaningful change, demonstrating their capability to contribute to mission-driven initiatives and making them highly attractive to future employers.

Module 3: Impact

It all comes together in the final weeks to create something unique. First, we challenge teams with a single brief to develop a strategic platform and creative solution that positively impacts the user, the business, and society. Then, using your newly refined skills to collaborate across disciplines, you’ll write and create a powerful case film, which functions as a capstone project and a hero portfolio piece for future Digital Marketers. This module pushes you outside the traditional brief’s usual constraints to create something truly remarkable and that reflects your focus and values as a Digital Marketer.

Portfolio Coaching

The core of Berghs Advanced: Digital Marketing is our unique portfolio coaching course. It lets you develop a standout portfolio, incorporating generative AI techniques, that opens doors to exciting career opportunities. You get the space and support to step back and consider exactly where you want your design portfolio to take you. Then, through projects, coaching milestones, and internal and external feedback, we develop the portfolio you need and approaches to getting it in front of the right people. It's an intensely personal journey with much support and guidance to make it a profoundly positive and rewarding experience.

Show contentBuilding a Future

Building a Network

You need more than a portfolio to get where you want to go in the digital marketing industry. That's why we introduce you to as many industry professionals as possible. This might include site visits and introductions for individuals interested in specific business categories or companies. We're happy to help you grow the right network for you.

For now and for the future

Participants will be equipped for future creative endeavours by mastering the art of 'learning how to learn,' a crucial skill for continuous growth and adaptation. You'll learn to identify innovative opportunities within projects and your career, ensuring you stay ahead in a constantly evolving industry. Embrace new tools and technologies, including new generative AI tools, to develop groundbreaking creative work. With the guidance of Berghs School of Communication, you will confidently navigate and leverage these innovations, positioning yourself at the forefront of the creative landscape.

Show contentCertificates

Advanced Digital Marketing Certificate

Application & Admission Requirements

Do I need any prior knowledge?

This program is for postgraduate students or people with industry experience in marketing, digital marketing, communications, or adjacent areas such as data and analytics, project management, or business. We expect digital marketers to be fluent in principles of communication and/or marketing and have a good understanding of the opportunities offered by digital media platforms.

You will need an English level of CEFR B2 or higher; see www.tracktest.eu. We don't require a language certificate because your English will be assessed during your interview.

Include

Please submit your application via this page. Include your CV and a personal letter explaining your education, experience, and motivation for Berghs Advanced: Digital Marketing. You also need to provide relevant samples or links to your work.

You will be invited to a video conference interview to assess your English level and judge your suitability for Berghs Advanced: Digital Marketing. After your interview, you will be asked to complete a short task to determine how you think and work creatively. Your application documents, interview, and task will be weighed when evaluating your application.

What is the program fee?
Fee incl. VAT
65,300 SEK

This program is not covered by CSN.