Advanced Public Relations
This intense 15-week IRL program is laser-focused on getting you the Public Relations portfolio you need to get where you want to go in your career. It’s an excellent way to prove to yourself and the industry that you’re ready to step up and take a bold new direction. All with a focus on ideas and their execution through Public Relations.
Program Overview
Berghs Advanced: Public Relations consists of classes, coaching sessions, individual and group work, and more than fifteen briefs to furnish your portfolio. This program is perfect for international students with previous studies or experience in communications, advertising, and PR – who want to work professionally in English within Public Relations.
Your core focus will be on Public Relations. From understanding and amplifying creative ideas into the culture and the conversation, to refining your craft to perfectly match the tone of a brand. And from activating creative campaigns with PR, to better understanding media logical and knowing all the areas that a career in Public Relations can happen.
We do it the Berghs way. This means we focus on Action-Based Learning. You learn by applying a PR angle to all kinds of projects. It also means the program offers deep collaboration by bringing people with a passion and curiosity for communication from all over the world, to work together across multiple disciplines within communication. It’s the best way to prepare both your professional skills and your portfolio to get where you want to go.
Application & Admission Requirements
Do I need any prior knowledge?
This program is for postgraduate students or people with industry experience within a field of communication, marketing, journalism or adjacent fields focused on relationship building, media, culture and community.
We expect PR students to have a good understanding of press and media, and other aspects of communication in general.
English level: CEFR B2 or higher, see www.tracktest.eu. Because your English will be assessed during your interview, we don’t require a language certificate.
Include
Please submit your application via this page. Include your CV and a personal letter explaining your related education, experience, and motivation for Berghs Advanced: Public Relations You also need to provide relevant samples or links to your work (i.e. articles you wrote, press releases, or campaign activities you might have participated in)
You will be invited to a video conference interview to assess your English level and judge your suitability for Berghs Advanced: Public Relations.
After your interview, you will be asked to complete a short task to assess how you think and work creatively. Your application documents, interview, and task will be weighed equally when evaluating your application.
What is the program fee?
Fee incl. VAT
59 375 SEK
This program is not covered by CSN.
Program Information
January 14th, 2024
59 375 SEK
12 February, 2024
24 May, 2024
Bobergsgatan 48, Stockholm, Sweden
Key Learnings
- Understand how PR relates to media and culture
- Get insider perspectives and tools for PR
- Develop integrated PR campaigns
- Get a PR portfolio that’s right for you


Book a chat with Program Director Adam Horne!