AI for Marketing Professionals

Week 1:  Introduction to Generative AI & Course Overview

This week provides a comprehensive introduction to Generative AI, outlining its potential and impact. Discover the basics of Generative AI and its fundamentals. Meet your peers and familiarize yourself with the course plan, including assignments and expectations.

Week 2: Mastering the Art of Prompting & Advanced Prompting Techniques

Learn the essential skill of crafting effective AI prompts. Explore how input prompts shape AI-generated outputs, with guidance on best practices, common pitfalls, and strategies for refinement. We will go deeper into advanced and nuanced prompting techniques, and discover how to fine-tune AI parameters and settings to produce tailored, high-quality results that enhance the depth and precision of your interactions.

Week 3:  Image and Video Generation for Brand Building and Content Creation

Explore how AI-driven image and video generation can enhance creativity and revolutionize brand building and content creation. Create visually engaging content and learn how to leverage AI for creative expression.

Week 4:  Research and simulate client feedback with Generative AI

This week covers conducting AI-driven research, deep research, and collecting consumer insights to perform effective strategies with AI tools.

Week 5: Data and Analysis in Generative AI

This week covers conducting AI-driven data and market analysis to extract insights. Learn how to clean, summarize, analyze and visualize data using Generative AI tools.

Week 6: Customizing AI Models for Specific Tasks

This week covers how to customize AI models for specific tasks. Through advanced prompt design and the use of structured knowledge inputs, you’ll develop models that are customized for specific needs.

Week 7: AI Brand Visibility 

This week covers how AI is impacting the customer journey and how to optimize a brand and marketing in the era of AI search and AI agents. 

Week 8: Capstone Project and Course Conclusion

The course concludes with a capstone project that incorporates all the skills and knowledge acquired. This final week includes project presentations, feedback sessions, and reflections on your journey in the world of Generative AI.

This course is for anyone who works in marketing communications - in a strategic or operative role -  and wants to step up their game with generative AI. We require a minimum of 3 years of work experience in marketing-related jobs, an active ChatGPT Plus account and/or a Midjourney account, and a good level of English to prompt well. You might have taken a short AI course before, perhaps you know the basics, and you want to dig much deeper. After taking this course, you will be able to use generative AI efficiently for your daily marketing and communication tasks with a refined level of output.

To attend the course you need an active ChatGPT Plus or ChatGPT Teams account. You also need a Midjourney account. If you do not want to open one, you can do some of the visual work with Image Generation within ChatGPT. The total cost of these accounts is around 30 USD/month and it is not included in the course fee.

Do I need any prior knowledge?

We require a minimum of 3 years of work experience in marketing-related jobs, an active ChatGPT Plus account and/or a Midjourney account, and a good level of English to prompt well.

Course fee

Fee excl. VAT
28 500 SEK

Fee incl. VAT
35 625 SEK

Additional Information

By clicking "REGISTER" on this page, you take your first step towards enrolling in the course. At this point, there are no financial commitments. If your profile and experience align with the course requirements, you will receive an enrollment offer. Only after accepting your place will you be asked to provide invoicing details. Invoices are issued once the minimum number of participants have been enrolled and the course is confirmed to run.