Case study: Akademibokhandeln
I det här examensprojektet från 2016 fick studentgruppen i uppdrag att hjälpa bokhandeln Akademibokhandeln att lansera ett nytt varumärke som utanför själva produkten "böcker". Resultatet blev en kampanj som kombinerar digital innovation med användarvänlighet och nytta för konsumenten.
Skrivet av
Berghs School of Communication
Maj 4, 2016
THE CLIENT
Akademibokhandeln is a market-leading book retailer with approximately 125 locations throughout Sweden. In their stores, they also sell a range of non-book products such as notebooks and pens.
THE BRIEF
Help Akademibokhandeln launch their own brand of non-book products, including strategy, design and an accompanying marketing campaign.
THE IDEA
We created a campaign that aims to challenge our dependence on digital spellcheckers by highlighting the benefits of handwriting over typing when learning. The campaign contains a digital innovation in the form of a mobile keyboard, which encourages users to learn how to spell by mimicking our handwriting behaviour, instead of relying on autocorrect.
THE TEAM
Ariana Ocampo, Digital Creative
Elin Ekesson, PR
Evelina Rönnung, Art Director
Katinka Roos, Copywriter
Linnéa Hagström, Strategist
Marcus Lackmann, Designer
Sara Sidén, Account Manager
