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    Case study: #delakänslan för Magelungen

    delakanslan

    Magelungen har sedan 1993 arbetat med utbildning och behandling. I det här examensprojektet från 2016 fick studenterna i uppdrag att skapa en kommunikations­strategi för att stärka Magelungens position på marknaden och varumärkeskännedom i målgruppen. Lösningen blev den fina kampanjen #delakänslan.

    Maj 4, 2016
    CaseExamensprojekt

    THE CLIENT

    Since 1993 Magelungen has worked within school, treatment and education. Magelungen offers the best conditions for development and change for children, adolescents, young adults and families with specific needs.

    THE BRIEF

    We were asked to create a communication strategy, in order to strengthen Magelungens position and brand awareness.

    THE IDEA

    Our idea is based on the insight that many people today are unaware of the extension of mental illness for children in Sweden.Thousands of children and adolescents are carrying emotional burdens on a daily basis. Only if we speak of these emotions, we can remove preconceptions of mental illness and at the same time lighten their burden. Our campaign #DELAKÄNSLAN enables us to share difficult emotions through graphic forms. We visualised sadness, anger, frustration, resignation, anxiety, loneliness and shame and encourage you to share them on social media - to stand in solidarity with the children.

    delakanslan3

    delakanslan1

    THE TEAM

    Ebba von Zweigbergk, Producer
    Sofia Ekelund, Graphic Designer
    Sara Edström, Graphic Designer
    Nille S. Lindqvist, Strategist
    Michelle Landén, Digital Strategist
    Jenny Löfgren, PR
    Hanna Bengtsson, PR

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