Since 1993 Magelungen has worked within school, treatment and education. Magelungen offers the best conditions for development and change for children, adolescents, young adults and families with specific needs.
We were asked to create a communication strategy, in order to strengthen Magelungens position and brand awareness.
Our idea is based on the insight that many people today are unaware of the extension of mental illness for children in Sweden.Thousands of children and adolescents are carrying emotional burdens on a daily basis. Only if we speak of these emotions, we can remove preconceptions of mental illness and at the same time lighten their burden. Our campaign #DELAKÄNSLAN enables us to share difficult emotions through graphic forms. We visualised sadness, anger, frustration, resignation, anxiety, loneliness and shame and encourage you to share them on social media – to stand in solidarity with the children.
Ebba von Zweigbergk, Producer
Sofia Ekelund, Graphic Designer
Sara Edström, Graphic Designer
Nille S. Lindqvist, Strategist
Michelle Landén, Digital Strategist
Jenny Löfgren, PR
Hanna Bengtsson, PR