New!
AI for Content Marketing

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AI-first Content Strategy
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Top AI-tools for text, video, images, graphics
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Optimization with prompt engineering

Learn practical tools to move your Content Marketing career into the AI era. This short online course is designed for marketing professionals who are looking for an AI boost, an overview of some of the most exciting tools, and practical ways to integrate them into their daily workflow.

Format: Distans
Location: Online
Fee: 15 000 SEK (excl. VAT)
18 750 SEK (incl. VAT)
Apply by: Wednesday 27 August
Start: Tuesday 23 September
End: Tuesday 14 October

See more info about times and dates

AI is changing the game of Content Marketing. This course introduces you to some of the most exciting AI tools available for content strategy and optimization. Throughout the course, you experiment with different tools such as ChatGPT, Gemini, Claude, Le Chat, Sora, Midjourney, Runway, Suno and ElevenLabs. You learn how to work with AI across the full circle - from content strategy to optimization- and you apply knowledge to a practical case to get first-hand experience.

The course is designed to boost your professional practice with the power of AI and to give you a competitive advantage in a rapidly evolving job.

The course is conducted over 4 weeks and consists of 5 evening classes (2h/each), demos, practical assignments, discussions, and feedback. The course is light and flexible. It is designed to fit the life of a working professional and it can easily be combined with a full-time job.

Show contentCOURSE CONTENT

Week 1: Content Research and Strategy
Lay the foundation for an effective content strategy using AI. Learn how to talk to ChatGPT for optimal output. Prompt engineering foundations. Research methods using AI. Purpose and example of content strategies.

Week 2: Content Plan
This week is all about content ideation and planning. You’ll create a content plan/calendar based on your strategy. Purpose and example of a content plan. In-depth prompting tips.

Week 3: Content Production
AI tool tips and demos to help you produce the content in your plan.

Week 4: Content Analysis & Optimization
Evaluate the effect of your content and use AI to iterate and refine your strategy and plan. AI for qualitative and quantitative data analysis. Actionable insights.

Final Video Session
The course ends with your final project review where you showcase your choice of strategy, plan, content asset(s), and analysis. Share your key takeaways from the course and plan for implementation in your workflow.

Show contentWHO IS THIS COURSE FOR

This course is for anyone who works in marketing communications, social media, content strategy, and content creation and wants to learn new tools and gain a strong competitive advantage. We require a minimum of 3 years of work experience in marketing-related jobs, an active ChatGPT Plus and Midjourney account, and a good level of English. You might have started using AI tools and want to expand your knowledge, or you might be an AI-curious beginner. After completing this course, you will be equipped with the knowledge and the skills to lead AI-first content marketing projects in organizations big and small.

Show contentTOOLS

The course includes practical exercises with industry-leading AI tools.
To complete the course, you need active ChatGPT Plus, Runway, and Midjourney accounts. Please note that Sora is included in ChatGPT Plus. The total cost for the mandatory subscription is approx. 42 USD/month. This cost is not included in the course fee.

You can cancel your subscriptions after completing the course, or you can keep them active and use the tools for your daily work. If you are new to these tools, your instructor can guide you and help to set things up when the course starts.

Other tools which are free of charge and or optional.
- Claude
- Gemini
- Le Chat
- Suno
- ElevenLabs

Show contentPractical Information

Subject: AI
Level: Professional
Format: Distans
Language: English
Location: Online
Fee: 15 000 SEK (excl. VAT)
18 750 SEK (incl. VAT)
Apply by: Wednesday 27 August
Start: Tuesday 23 September
End: Tuesday 14 October
Commitment: 10 hours per week
Course Dates: The course starts on Tuesday, September 23rd at 18:00 CET via Google Meet. Subsequent 2-hour live sessions to take place on consecutive Tuesdays at 18:00 CET via Google Meet.

Show contentApplication and Admission Requirements

Do I need any prior knowledge?

For this course, we require a minimum of 3 years of work experience in marketing-related jobs, an active ChatGPT and Midjourney account, and a good level of English.

Course fee

Fee excl. VAT
15 000 SEK

Fee incl. VAT
18 750 SEK

See amount (incl. VAT) in:

Local VAT may apply, read more . The currency converter offers an estimate. Final amounts may differ.

Additional Information

By clicking "REGISTER" on this page, you take your first step towards enrolling in the course. At this point, there are no financial commitments. If your profile and experience align with the course requirements, you will receive an enrollment offer. Only after accepting your place will you be asked to provide invoicing details. Invoices are issued once the minimum number of participants have been enrolled and the course is confirmed to run.

FAQ

You can find answers to the most frequently asked questions here.

Course Director

Lisa Walder

Lisa is a versatile strategist with a background in web analytics. She specializes in data-driven marketing, insight generation, and the implementation of generative AI in communication and marketing workflows. Lisa provides training and strategic advisory services on how to integrate AI effectively into daily work processes for communicators and marketers.