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How about spending the summer in San Francisco while adding an international intensive course to your credentials?
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For eight weeks, Berghs will be moving into the Academy of Art University to host an intensive and mind-expanding program.
Program
Berghs sets up a summer program in San Francisco
Berghs School of Communication in Stockholm is going abroad. For the first time ever, Berghs is setting up a summer program in San Francisco. Crammed into 8 intense, mind-expanding weeks, this summer program offers a exclusive opportunity for selected students to work in multicultural integrated groups with real-life cases tutored and coached by industry notables. This unique program gathers students from all communication disciplines to study and work together in one class, collectively immersing into all aspects of the creative and strategic processes.
2 cases/8 weeks/9 university credits
Combining Berghs’ action-based learning methods with industry networking and personal coaching by leading advertising professionals, this summer program gives you an exclusive start to your international career. The tutors constitute a select group of individuals from some of the best agencies in Sweden and the US.
The students selected, representing all communication disciplines, will work in integrated teams, solving different advertising problems using a strategic and creative approach. Besides working on the two real-life cases, the students will participate in classes and seminars covering the entire communication spectrum – from insight and strategy to execution. After completing the program the students leave with 9 univeristy credits, 2 solid cases and invaluable contacts.
Content
Intro Week & Case 1 (week 1-3)
The program, starting June 18, starts off with an introduction week, directed by R/GA Stockholm's Christopher Waldekrantz. During the introduction week topics such as working in teams, roles and responsibilities, processes and workshops will be covered.
- Working in groups
- Roles and responsibilities
- Processes
- Workshops
After warming up and getting to know each other, you'll dive into Case 1. Besides working on the case - with a brief from a real client - with your team, you will attend lectures and workshops on international business, cultural diversity, insights on the US market and international planning. Case 1 is tutored by Marco Ortolani.
- International business
- Cultural diversity
- Insight on the US market
- International planning
Case 2 & final week (week 4-8)
After presenting Case 1 to the client, you are now ready to take on a bigger project- Case 2. Whilst working on this second, bigger brief, Berghs Advertising Program Director Fredrik Heghammar will take you through the following steps: discover, strategy, create, produce and launch. Each step will be filled with inspirational lectures and workshops by industry professionals from agencies such as R/GA and AKQA.
Discover
- Planning
- Research
- Creative brief
Strategy
- Conceptualization
- Insight
- Creative process
Create
- Web agency
- Traditional agency
- Creative agency
Produce
- Digital production
- Film production
- App production
Launch
- Presentation methods
- Award shows
To round-up, you will get to exhibit your work, evaluate your experience with your teachers and class, and celebrate completing the program successfully.
- Course conclusion
- Project exhibition
- Final class discussion
Facts
COURSE
36 HRS
PER WEEK
FROM
INDUSTRY
PROS
18th JUNE
ENDS
8th AUG
COST IS
$6660
TOTAL
CLASS OF
SELECTED STUDENTS
WITH REAL CASE STUDIES
TOTAL
UNIVERSITY
CREDITS
BEFORE
THE 20th
OF APRIL
TEACHING
STRATEGY &
EXECUTION
WITH
CREATIVE
TEAMS
FUTURE
LIONS
SCHOOL
SCHOOL
FOUNDED
IN 1929
SCHOOL
FOUNDED
IN 1941
95% JOB
SUCCESS
RATE
LARGEST
PRIVATE
US ART SCHOOL
MORE THAN
18,000 STUDENTS
Apply
Application
Deadline for applications is April 20, 2012. During the course of the program students will work in teams of five. Each team will consist of one project manager, one strategist/planner and 2-3 creatives (designers, art directors, copywriters). Please specify when applying which of the roles you are applying for.Requirements
Berghs ℅ Academy of Art University will enroll students who have completed at least one year of full-time studies within the marketing communication field. Participants should be driven and mature team players with a great passion for communication and advertising. Students aiming to work in an international environment are preferred. Travel experience is a plus but not required.Location
In the heart of downtown San Francisco the summer program will lodge in the Academy of Art University store, offering a window of creativity to the world. Accommodation can be booked through Academy of Art University.Scholarship
Berghs ℅ AAU Scholarship funds travel expenses and expenditure related to the summer program (total amount USD 4000). If granted a Berghs ℅ AAU Scholarship the scholar shall report through photographs and live updates from the summer in San Francisco as well as a leave behind document covering the experience.Berghs
Outstanding Communicators
For over sixty years Berghs has been consistently developing a program of study that mixes the strategic, creative and production aspects of communication into a cohesive whole. Our greatest inspiration: we want our students to grow into becoming outstanding communicators, ready to tackle any contemporary challenges in the real world. In order to achieve this, we provide students with the latest industry insights and help them master the latest tools that will help them get the best job done. In short: we train the best communicators of tomorrow.
Integrative Approach
Few schools combine, as Berghs does, all major commercial communication disciplines under one roof. We have programs in advertising, design, PR, interactive communications, event marketing, computer games, photography. What’s more, we educate both creatives and strategists – and students work together across all disciplines. This integrative approach has been one of the cornerstones of Berghs since the school was founded in 1941. It allows leading communicators and brand-builders to meet in our classrooms, and interact directly with teachers and students. This line of action, repeated over the years, has transformed our school into a unique forum for creative talents to meet and collaborate on exciting projects.
Creative Community
Berghs School of Communication is centrally located in Stockholm, the capital of Sweden, and one of the most beautiful cities in the world. Stockholm is a world-leading creative community and the best place to study communications today. Design, fashion, music, gaming, social media, film, art, literature, IT and telecommunications – Stockholm is the origin of some of the most innovative trends of the last decade.
Academy of Art University
Founded in San Francisco 1929 by artists for artists
With more than 18,000 students from 80 countries, Academy of Art University is the largest private school of art and design in the US. Founded in 1929, AAU has a long tradition as a professional art school and, since its current president Elisa Stephens took office in 1992, has been a pioneer in integrating IT into its programs.
The motto of AAU is to hire "established professionals to teach future professionals." For example, one animation teacher may work at Pixar Studios, while another may be on the board of Adobe. By combining academic studies with vocational courses AAU is able to ensure that its students are well prepared for their chosen professional careers.
ADMISSIONS:
Student Admissions
Academy of Art University
San Francisco, California
International students: (415) 274 2208
US students: 1-800-544-2787 ext. 2208