Content Marketing

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Content strategy
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User Journeys
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SEO for content writers

Get hands-on with the technical and creative mechanics behind content marketing. Through practical exercises and engaging discussions, you’ll develop an advanced understanding of the discipline and how to craft strategies that deliver.

Nivå: Professional
Format: Distans
Språk: Svenska
Plats: Distans
Pris: 38 750 SEK (inkl. moms)
31 000 SEK (exkl. moms)
Ansök innan: Torsdag 22 augusti
Start: Tisdag 17 september
Slut: Tisdag 3 december
Lektionstid: 12 timmar
Egenstudier: 10 hours per week
Kursdatum: The course starts on Tuesday, September 17th at 18:00 CET via Zoom. Subsequent lectures to take place weekly on Tuesdays at 18:00 CET via Zoom.

Ansök nu

*Din ansökan blir bindande först när du blivit erbjuden en plats och sedan har tackat ja.

Course Content

When it comes to today’s businesses, everything is content. Every surface, touchpoint, and interaction is an opportunity to tell a cohesive story that keeps customers coming back for more. That's where you come in. In this highly interactive course, you’ll become fluent in content marketing principles, chart major industry trends, and learn how to intelligently apply the techniques that define the discipline. Along the way, you’ll become a more effective and professional communicator who can speak to the needs of your business.

Week 1: Content marketing pillars. Learn how storytelling drives business revenue.

Week 2: Branding and identity. Explore the role of brand values, personality, and tone of voice in strategic planning.

Week 3: User research. Competitive analysis, personas, and auditing your content to identify gaps.

Week 4: Customer journeys. Learn to map actionable journeys that move customers down the funnel.

Week 5: Content marketing roadmap. From email to web, learn to ideate, craft, and develop messaging and assets that drive business goals.

Week 6: Distribution and channels. Getting content in front of the right users with maximum impact.

Week 7: Live project brief. Your live project brief and initial planning.

Week 8: Measurement and optimization. The role that metrics and SEO play in and optimizing campaign performance.

Week 9: AI & strategic automation deep dive. From ChatGPT to tools that enable you to be more results-driven, explore solutions that can make your content marketing more impactful.

Week 10: Building a content portfolio. Every business has different needs. Explore the types of portfolios suitable to a variety of businesses.

Week 11: Client review. Project presentation, feedback from the client, Course Director, and course colleagues.

Week 12: Next steps. Feedback, big takeaways, and where you go next in your marketing career.

Who is this course for

No professional experience in content marketing is necessary, though a basic knowledge of marketing principles is recommended. You need to be fluent in spoken and written English. If you’re an early-career professional or pivoting from a marketing, communications, or creative discipline, this is where you can build your marketer’s tool kit.

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What do students say?

"The course taught me in-depth knowledge about content marketing, its strategy, and how to apply it. The real examples shown in the course and the teacher's personal work experience were very valuable and made it all clear and actionable." - Course participant, Spring 2023

Key Learnings

Set content strategies
Turn brand messages into engaging stories
Create actionable content plans
Optimise content for each stage of the marketing funnel
Learn how to leverage AI tools to optimise the content marketing process
Work with a real-life project

FAQ

You'll find answers to the most frequently asked questions here.

How to enrol
By clicking on “REGISTER” on this page, you take your first step towards enrolling in the course. There are no financial obligations at this stage. You will then receive an offer of enrolment and be asked to provide your invoice details. Before the course starts, you will be asked a few questions about your experience.

Ansökan och antagningskrav

Vad kostar kursen?

Studieavgift inkl. moms
38 750 kronor

Studieavgift exkl. moms
31 000 kronor

Visa summa (inklusive moms) i:

Lokal momssats kan gälla, läs mer här. Valutaberäknaren ger bara en uppskattning. Slutgiltigt pris kan skilja.

Att läsa en distanskurs på Berghs

Det är ej lärarledda lektioner varje vecka (vissa undantag finns). Kursuppgifterna publiceras i lärplattformen Canvas och du bestämmer själv när du löser uppgifterna enligt schemalagd inlämning. Vanligtvis en uppgift per vecka.
De föreläsningar och möten som sker live spelas in och går att ta del av i efterhand.
Du får personlig feedback på varje uppgift och har kontakt med lärare och kursdeltagare via Canvas.
Vi arbetar med öppen feedback samt peer-to-peer feedback (gemensamt lärande mellan deltagare).
Genomsnittlig studietid för distanskurser är 10 timmar/vecka.
Du kan genomföra kursen även om du får förhinder att delta vid kursstart eller avslut då de *filmas, läggs i lärplattformen Canvas och finns tillgängliga under terminen.
*Obs! Gäller inte våra 15-veckors kurser samt ARU, de startar och slutar på plats på Berghs.

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International Coordinator

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